Yumiko speaks with Mighty Jaxx’s Chief Investment Officer and Art Director, Samantha Sim, about how the brand collaborates with Singaporean artists to bring their creative visions to life—transforming designs into physical products that fans around the world recognise and love. They also share how Mighty Jaxx is opening up new revenue streams for local talent, and their vision of building a business that turns bold ideas into cultural icons.See omnystudio.com/listener for privacy information.

On this episode of #ShelfLife, Yumiko sits down with Star Wars superfans Shyam the Collector and Ray to uncover the truth about the 501st Garrison — from the meticulous work behind each screen-accurate costume to the passion that fuels this global fan community. 🌌✨ What does it take to join the ranks of these real-life stormtroopers? Follow us on Instagram! Awedio: @awediosg Yumiko: @yumiko.kayaharaSee omnystudio.com/listener for privacy information.

Is your fave childhood crew secretly a crash course in psychology? 🧠On this episode of #ShelfLife, Yumiko sits down with actor Daniel Ang to break down the surprising mental health themes hidden in Winnie the Pooh — from Pooh’s food fixations to Piglet’s panic spirals and Eeyore’s eternal gloom. 🐷😟 Are these lovable characters more real than we thought?See omnystudio.com/listener for privacy information.

They’re cute, collectible… and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon — with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore’s OG toy retailers. Why are these pocket-sized Funko figurines flying off shelves? From fan frenzy to display hacks, we dive into the world of tiny toys with big personalities — and how Simply Toys stays ahead of every collectible craze. Follow us on Instagram!Awedio: @awediosgYumiko: @yumiko.kayaharaSee omnystudio.com/listener for privacy information.

What’s cute, collectible, and causing major queue chaos? POP MART. 🎁🧸 In this episode of #ShelfLife, Yumiko unwraps the booming world of designer blind box toys—where every pull is a surprise and the hunt is half the fun. From rare chases to cult characters, find out why fans across the globe (and grown-ups too!) are hooked on these tiny drops of dopamine.See omnystudio.com/listener for privacy information.

Coins and banknotes aren’t just for spending—they’re tiny pieces of history! 🪙✨ In this episode of #ShelfLife, Yumiko explores the world of special issue memorabilia coins and banknotes with Mr Yip Pak Ling, Mint Director at the Singapore Mint. From commemorative designs to exclusive limited editions, discover why these collectibles hold deep sentimental and financial value—and how they capture the milestones that define our lives. 🏛️💎See omnystudio.com/listener for privacy information.

Mini magic is taking over! ✨ In this episode of #ShelfLife, Yumiko dives into the world of MGA’s Miniverse – Make It Mini Potions 🔮⚗️ From potion-making to pint-sized wizardry, discover how these insanely detailed collectibles are casting spells on toy lovers of all ages. Yes, even grown-ups are hooked. 😍🧙‍♀️ Follow us on Instagram! Awedio: @awediosg Yumiko: @yumiko.kayaharaSee omnystudio.com/listener for privacy information.

Beyblade & Gundam are BACK — and cooler than ever! 🌀🤖 In this episode of #ShelfLife, Yumiko teams up with toy insider CK and Beyblade champ Len to reveal how your fave childhood toys just got a major glow-up. From epic battles to snap-fit nostalgia, find out why everyone’s playing again — even the parents! 👀🔥 Follow us on Instagram!Awedio:  @awediosg Yumiko: @yumiko.kayaharaSee omnystudio.com/listener for privacy information.

Lego minifigures have the largest population on Earth! 🌍🧱  In Episode 2 of #ShelfLife, we dive deep into the world of LEGO minifigures and AFOLs (Adult Fans of LEGO) 🤓✨ — exploring why these tiny plastic people 🧍‍♂️🧍‍♀️ hold such massive appeal. Whether you’re a casual builder 🛠️ or a die-hard collector 🧠💛, this one’s for you! 🎧🎉 Follow us on Instagram! Awedio: ‪@awediosg‬ Yumiko: @yumiko.kayahara The Owls with Joshua Simon & Yumiko Kayahara | Thursdays 8pm - 12mn 🎧 Catch the full podcast on the Awedio app today! Download it now, available on the App Store, Google Play and more.See omnystudio.com/listener for privacy information.

Is Barbie just a toy, or is she a cultural icon that mirrors society’s biggest changes? And what does it take to have one of the most legendary collections in the world? Find out all about it “In a Barbie World” as Yumiko sits down with reluctant influencer guy Jian Yang. Host: @yumiko.kayahara  Guest: @jianyang1979See omnystudio.com/listener for privacy information.