
Mind Your Business: Butter, belacan, and the business of reinvention
Published on 25 Nov 2025
Every dish tells a story, and sometimes, that story begins with a spoon.
In this episode of Mind Your Business, The Breakfast Show speaks to Ilya Nur Fadhly, Founder, Sudu, about his journey from MasterChef Singapore to building a brand that celebrates Malay heritage through flavours like Smoked Sambal, Belacan, and Kulim Butter, and what it takes to run a creative food business today
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