They’re cute, collectible… and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon — with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore’s OG toy retailers.

Why are these pocket-sized Funko figurines flying off shelves? From fan frenzy to display hacks, we dive into the world of tiny toys with big personalities — and how Simply Toys stays ahead of every collectible craze.

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