The festive season brings more shopping, more deliveries — and far more messages on our phones. But as new threat research shows, scams today do not stand out anymore. They are deliberately designed to feel familiar, routine and credible. In this Industry Insight conversation, The Afternoon Update's Lynlee Foo speaks with Tom Scully, Principal Architect for Japan-Asia Pacific at Palo Alto Networks, about why scam activity spikes at year end and why it is no longer just about higher transaction volumes. Listen and learn about how scam tactics are evolving, what has quietly changed in the way these attacks are timed and designed, and what that means as we head into the new year. See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.