Reimagining tourism in the digital-first age


The Singapore Tourism Board is identifying ways to make Singapore the travel destination of the future, and the core of this will lie in data analytics and digital experiences.  As such, STB is the first National Tourism Organization to join Mastercard’s City Possible program to collaborate on addressing challenges faced by Singapore’s tourism industry. In Mind Your Business, Howie Lim spoke to Deborah Heng, Country Manager, Singapore, Mastercard to find out how will this partnership benefit tourism in Singapore, and SMEs in the long-run.


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