How Auntie Sam is changing the way Singaporeans experience sampling of new products

Despite the love for free stuff, about a third of Singaporeans still hesitate to approach a promoter giving out free samples. And with Covid-19 brand sampling has become impossible. So Auntie Sam, an initiative by Elitez, have created a vending machine that dispenses samples. But can an initiative like Auntie Sam work for a market like Singapore? Seah Eevann, Business Development Manager of Elitez, Project Lead of Auntie Sam shares more.

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