Giant Singapore rebrands itself amidst Covid-19: What consumers can expect

Giant Singapore recently surprised consumers when it refreshed its brand logo to feature a fresh green colour and a new font. They have also launched a campaign reducing the price of hundreds of grocery products on a long-term basis, part of a multi-faceted strategy to reposition the chain in Singapore. Lee Yik Hun, Marketing Director of South East Asia Food, Dairy Farm Group shares why Giant Singapore made the huge decision to rebrand and relaunch itself amidst Covid-19 and what consumers can expect from one of Singapore’s leading food retailers now after they have relaunched themselves. 

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