Mind Your Business: Generational heartland businesses pushing boundaries to preserve ‘kampung spirit’

The impact of Covid-19 aside, increasing competition from proliferating heartland shopping malls and the rise of e-commerce has significantly decreased footfall to smaller heartland shops.  Estee Lim, General Manager, Bee Choo Origin shares her views on the importance of digitalisation for heartland businesses and how they can push boundaries to preserve the ‘kampung spirit’. 

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