Marketing Monday: Singapore brand mark to be introduced: But what values should it embody?

Singapore will be introducing a Singapore brand mark for local consumer lifestyle products in November and this is part of efforts to deepen the trusted premium for local brands. Nigel Smith, CEO & ECD, DIA Brands shares the challenges when coming up with a branding strategy and why it is important for Singapore to take up such an initiative especially during this crucial period of time. 

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