Eco Money: The positive impact of sustainability reporting on brand value

A study of 100 leading brands in Singapore found that sustainability reporting is positively linked to their brand value.  However, one-fifth of these brands do not engage in sustainability reporting.  To find out why that is, Prime Time's Rachel Kelly spoke to Sharmine Tan, co-author of the study “Impact of Sustainability Reporting on Brand Value: An Examination of 100 Leading Brands in Singapore” and NUS graduate.

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