Mind Your Business: Travel Thursday - The latest happenings in the digital travel advertising sphere amidst travel surge in SEA
Published Date: 23-06-2022
There has been a sharp increase travelers in this post pandemic period. Companies in the travel sector aim to capitalize on this opportunity. Online travel marketing plays a pivotal role in this especially in Southeast Asia. However, ad fraud has become a hinderance to their efforts and is affecting their growth. Matt Sutton, Global Chief Revenue Officer, TrafficGuard talks to us more about this and how technology and AI could help the situation.
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