Mind Your Business: Pioneering the rental subscription business model for fine jewellery
Published on 06 May, 2022
From moving from Malaysia to Singapore alone at a young age, to selling jewelry at Shaw Theater McDonalds, Amanda Koo, Founder, eClarity has seen her company evolve into one of the region's most promising online and instore diamond jewelers. She shares how she altered her business model and employed different strategies to cater to different demographics and adjust to different timelines. From humble beginnings, she shares how she has grown her online jewelry rental business, the first in Singapore.